100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

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Ryan Embree:
Welcome to the Suite Place in which hoteliers verify in and we examine out what is trending in resort promoting. I’m your host, Ryan Embree. Hello there anyone. And welcome to the 100th episode of the Suite Spot. Thank you all for joining me. This is your host for the hundredth time, Ryan Embree I’m just so delighted that we ultimately produced it to this episode. This is a extremely humbling working experience. You know, we began this podcast, this digital marketing podcast back in 2018. It is just so much help from Journey Media Group and, my teammates over the years. I don’t forget the initial episode when we had been making an attempt to choose on the name. We had, a couple unique names. We landed on the Suite Place and in this article we are at episode 100 four years later on, just some quick details right before we get started. And we certainly are gonna share some material right now, but this podcast is, streamed more than SoundCloud, iTunes, Google Podcasts, Spotify. Now around this earlier, back again in 2021 and Stitcher as very well, we have obtained more than 50,000 plays and 600 followers from those websites. So yet again, just so humbled and grateful for all of our listeners out there, where ever you are listening from. So right now with episode 100, these types of a celebratory milestone, I figured what we do currently is probably actually count down some of my favorite and seriously the most played and well known tracks that we have had about these earlier a hundred episodes. We covered a ton of subjects when it arrives to lodge digital marketing and advertising. And it’s amusing to listen back to some of the very first few episodes. The issue matter in which we speak about on the Suite Place is engineering is social media is name administration for, for motels, and this technological innovation developed so swiftly. So attention-grabbing to go back again to all those to start with couple episodes, to see what we have been conversing about and, and how that truly bridges to currently and see how considerably issues alter. So let us commence the countdown, the quantity one particular. So we’re not gonna function backwards. We’re gonna begin at range a person and do the job our way down. Quantity just one, essentially episode 84, how to current market your hotel’s breakfast choices. And we did not anticipate for this episode to be so well-liked, but it will make feeling, suitable? One of the factors I know I have talked about on this podcast, a person of the issues that actually changed the most through these, these last few decades with the pandemic is how a lodge serves breakfast to his friends. It’s a staple. It is one thing that we’re all employed to as tourists coming to the property, viewing that breakfast buffet, viewing that waffle maker, in some cases that warm breakfast, that continental breakfast and how that is definitely changed, suitable? And certainly it started out with the pandemic of a health and fitness and protection situation of attempting to minimize close speak to in between your visitors and your team. But then it’s form of also in 2021, 2022 has come to be a staffing problem, proper? A large amount of lodges however are struggling with this, and they are not ready to workers their breakfast area. They are not capable to retain up with the friends that are coming in and out cleansing right after them producing positive that the foodstuff is currently being refreshed. So, you know, this episode, we took a deep dive into declaring not only how to industry your breakfast solutions, but how to set the proper anticipations of what your breakfast offerings are at the moment, because there is just these kinds of a major spectrum there of exactly where lodges are at. And some of that also is dependent on where you are positioned in the country, correct? We noticed some sections of the country, that had been a great deal slower getting back to quotation unquote ordinary and had limits at their inns. So it was tougher for them to get back to that breakfast that visitor have occur to love. So if a traveler was touring from a person put of the country to a further place, and they had been anticipating this since all the lodges in their location have been again to normal that could guide to concerns. So this was a terrific episode, tremendous, tremendous common, all over again, sort of a surprise, but you know, when you really sat down and consider about it, seriously not that surprising due to the fact of the record of the previous few decades, variety two was episode 94 and this, it definitely speaks to what I talked about at the commencing of this episode, proper? The evolution of factors like social media technological innovation, and how substantially that modifications just months or, or several years about decades, this episode was all about Instagram reels for motels, suitable? So we pride ourselves at Vacation Media Team at remaining at the forefront of lodge, electronic advertising and marketing. We are the industry experts. And one of the factors we search for is new patterns, trends, and functions, in particular when it arrives to social media platforms, cuz that’s what we do for motels. We companion with them. We assistance generate personalized content material for accommodations on sites like Twitter, Fb, LinkedIn and Instagram, ideal? We know how preferred Instagram is, primarily with the more youthful tourists, millennials and gen Z. And a single of the matters that Instagram had a short while ago released was Instagram reels. And this was a feature that was actually pointed at TikTok, right? And they were being trying to it’s possible steal some of that marketplace share. These had been these sort of 30 to 2nd clips that customers could share on Instagram type of like Tik Toks in purchase to possibly market points on house, advertise features, breakfast selections like we just talked about. So this was a new feature that was not long ago introduced from Instagram. And this episode was absolutely fantastic. We brought a person from our social product crew on as a visitor speaker to sort of walk us by way of how to use and what some best methods are for Instagram reels. Number 3 was episode 80, how to industry your hotel’s new renovations. Proper? So 1 of the things that we actually targeted on all through the pandemic for accommodations was of course how to get a lot more occupancy in a time in which journey just was not occurring, appropriate? Other than out of necessity. But some resorts made a decision to go a wholly diverse route and shut down fully to really do some new renovations, suitable? To renovate that foyer or totally redo their rooms or features. And when we acquired out of the pandemic, they, we experienced these virtually brand new accommodations, renovated inns that we ended up wanting on how to market and sector. So we shared some really great techniques, suggestions and ideal procedures on how you can share on social media, construct some pleasure, speak to that and your overview responses, your standing management, for the reason that you’re only new for so very long. I recall that was 1 of the important phrases that we have been chatting about. New is new for just a small amount of time. So you want to choose edge of it though you can. There’s truly new renovations is some of the greatest occasions to get these five star testimonials and genuinely put your ideal foot forward out there with these types of a large, substantial capital investment. We know, come about with renovation. Quantity four of our most popular episodes at any time on the Suite Spot. This was episode 86 arranging your hotel’s 2022 social media calendar part just one. So this was these a massive episode that we basically experienced to do two components of it. And this is honestly just one of my favorite episodes. We experienced Aislynn Roberts on and she’s a person of our group customers from consumer achievements. And she speaks to resorts on a day-to-day foundation hoping to find inspiration for them to come across posts about activities, area stories, amenities, seize bookings through social media. So what we made a decision to do was take a calendar, the 2022 calendar. And we went by means of each and every single time and began to fill out that calendar, give strategies for the summertime, the spring, the wintertime and the tumble to support hoteliers fill that calendar out with just fascinating content. And once more, this was just a single of my preferred episodes, genuinely just finding innovative and, and sharing with hotels. Some definitely, genuinely exclusive approaches to, to spur engagement on their social channels. Number five was episode 83 superior sentiment analysis and reporting. Now this was with Jason Lee, our main technology officer, probably one of the most recognizable voices on this podcast. He’s been with me a great number of times. And the motive is, is simply because exactly what this episode was all about. A new rollouts for Travel Media Team, digital options for inns. So Jason and his product or service and development crew were hard at get the job done. Have been basically diving deeper into insights and details from guest comments. And this episode is all about that. Conversing about how we get that facts from guest evaluations and how we offer that info back to the hotelier to make smarter operational and capital conclusion. So this was a really good episode undertaking a hundred podcast episode could not have been finished without the assist of my marketing group and the support of Vacation Media Group and listeners like you. So I want to thank you, but we have also experienced some friends outside of the Vacation Media Group corporation, join us, some genuinely massive names in the sector. I don’t forget we experienced a couple episodes of Yan Phitom from STR during the throes of the pandemic where by we talked to him about, you know, what was on the horizon. What was the STR information stating to us which could present clues? For the reason that we experienced never ever been through some thing like that in the sector we’ve been via recessions just before, but very little, absolutely nothing like we observed the previous pair many years, oh, we had hospitality influencer. Rupesh Patel on to chat about status management and how crucial that is for his hotels and, and what he’s accomplishing correct now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some major players from hotel administration teams just join us and, and give ideas and tricks on digital marketing. And I’m so grateful we have so numerous additional company not capable to get to appropriate now, but thankful for. So if you have not checked out some of people episodes, please do cause they are incredibly, incredibly insightful. And by carrying out this a hundred episodes value, we have also have some really unique once-a-year episodes that we do every solitary yr that I’ve seriously come to enjoy and are some of my favorites. A single of them is with our VP of products and progress, Patrick O’Brien. He arrives on every 12 months and we search at the prime 5 sentiment tags for resorts across the state. You know, we’ve talked about cleanliness, which was a huge tag and topic during the pandemic, of course, and Patrick not only shares this data with us, but he also shares ways that you can respond to testimonials as effectively as leverage this data for your social media promoting and web-sites. Yet another annual episodes we do with is with our president Dana Sanger. We do a year in evaluation at the close of every yr, just speaking about the astounding accomplishments that the Journey Media Group staff have completed and, and milestones and objectives that they’ve hit as nicely as the price that we’re ready to give for our hotel companions. We’ve been in hospitality, as I have outlined ahead of for over 40 several years and, and have hotels that we do the job with across the nation. So this is a actually awesome episode to kind of reflect on all the items that we have performed to support even further all those partnerships and provide on new and current relationships in the marketplace. And then past calendar year in 2021, we experienced a person of, I would say the coolest series. And this was remaining capable to pay attention to you, our audience, the listeners, the resort listeners out there, and what they had been capable to do is share their tales of what we named hospitality heroes. So we experienced a, a range of episodes that we did in this series just to realize some of people hoteliers that went previously mentioned and past for the duration of what another person argued the toughest time for our marketplace. And there ended up just some wonderful, astounding stories. And it was just this sort of an honor to share individuals more than a channel on a discussion board like this. And with that, I am incredibly psyched to announce that we are performing a 2nd collection, which is likely to be named Hospitality Trailblazers, wherever we are gonna just take some of the biggest and loudest voices in the hotel field. And we’re gonna invite them on the Suite Place. We’re gonna converse and we’re gonna pick their mind, check with them what they consider about what is what’s on the horizon. What they assume are some suggestions and tips. When it comes to digital advertising for their management group, we are gonna have some seriously, genuinely good company and I am tremendous stoked about it. So you are listening to about it here. To start with more details to appear about Hospitality Trailblazers. This is our second collection that we have done to form of actually amplify the voices of our industry. Due to the fact all over again, we, we, we’re these kinds of a tight knit neighborhood, but again, as we wrap up today, I just wanna thank everybody. My Journey Media Group crew, my advertising staff for all the difficult function that they’ve place into this, a hundred episodes is no uncomplicated feat. I wanna thank you. The hotel listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to leave us a critique. We’d adore to hear your opinions and suggestions about what we’re doing, tips about what you’d like to hear for our up coming a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will talk to you upcoming time on the Suite Location. To join our loyalty method, be positive to subscribe and give us a 5 star looking at on iTunes. Suite Location is made by Vacation Media Group. Our editor is Brandon Bell with go over art by Barry Gordon. I’m your host, Ryan Embree, and we hope you relished your continue to be.