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During race events, Daytona International Speedway often becomes a city within a city, but this weekend this city will rock with more than 90 hard rock bands on four stages over four days.With headliners including KISS, KORN, Nine Inch Nails and Guns N’ Roses, 140,000 people are expected to attend “Welcome to Rockville.””People have really embraced our new home at Daytona International Speedway and we love it here,” Chamie McCurry, the marketing representative for Danny Wimmer Presents said.The team with Danny Wimmer Presents has been in place for weeks, creating the festival atmosphere. Around 10,000 Rockville fans will be staying on-site, camping.Many thousands of others have booked area hotels. They will eat in local restaurants and shop at stores. The economic impact is in the millions.”We bring in thousands of staff and book up the hotels and we hire thousands locally to run our security, be our bartenders, to serve our food,” McCurry said.Big shows like this one are part of an effort by the Speedway to make the stadium a more varied venue for events beyond racing. On the heels of “Welcome to Rockville” will be Daytona Coccerfest over the 4th of July weekend, a family-friendly event with world-class international soccer matches.The speedway’s expertise at entertaining, accommodating large crowds and its very infrastructure makes it easy for other producers to be successful here. Rockville had its first run in Daytona Beach in 2021 and officials say it went so well that they added acts for 2022 and will likely continue to add on.
During race events, Daytona International Speedway often becomes a city within a city, but this weekend this city will rock with more than 90 hard rock bands on four stages over four days.
With headliners including KISS, KORN, Nine Inch Nails and Guns N’ Roses, 140,000 people are expected to attend “Welcome to Rockville.”
“People have really embraced our new home at Daytona International Speedway and we love it here,” Chamie McCurry, the marketing representative for Danny Wimmer Presents said.
The team with Danny Wimmer Presents has been in place for weeks, creating the festival atmosphere.
Around 10,000 Rockville fans will be staying on-site, camping.
Many thousands of others have booked area hotels.
They will eat in local restaurants and shop at stores. The economic impact is in the millions.
“We bring in thousands of staff and book up the hotels and we hire thousands locally to run our security, be our bartenders, to serve our food,” McCurry said.
Big shows like this one are part of an effort by the Speedway to make the stadium a more varied venue for events beyond racing.
On the heels of “Welcome to Rockville” will be Daytona Coccerfest over the 4th of July weekend, a family-friendly event with world-class international soccer matches.
The speedway’s expertise at entertaining, accommodating large crowds and its very infrastructure makes it easy for other producers to be successful here.
Rockville had its first run in Daytona Beach in 2021 and officials say it went so well that they added acts for 2022 and will likely continue to add on.
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