5 best tools to market your travel business

The travel industry is booming, but standing out in such a competitive market requires more than just beautiful destinations – it takes smart marketing tools as well. Promoting a travel business means striking a balance between creativity, speed, and affordability. Here is a breakdown of 5 top platforms that can help you design, schedule and promote your travel business. 

1. Canva

Canva is a household name when it comes to digital marketing. It is a great tool for every-day designs as it is very user-friendly and quick in its use. 

Advantages:

• Intuitive and user friendly drag-and-drop interface 
• Massive template library which is ideal for travel posters, Instagram stories, brochures and much more
• Brand Kits that maintain consistently across all social media platforms 
• Magic Resize 

Pricing:

• Free plan: Access to hundreds of basic templates, 5 GB storage, great for casual every-day use 
• Pro plan: Priced at approximately $12.99/month or $119.99/year per person, includes 100 GB storage, background remover and brand kits
• Plans for teams: includes collaborative features and is priced at $14.99/month for up to 5 users

Canva is a great option when it comes to designing marketing material for your travel business but you must watch out for price hikes that can affect budget conscious travel business owners. For instance, Canva Teams recently raised its price dramatically from $120/year to $500 causing user frustration.

2. Adobe Express

Adobe Express is for users who love the creative freedom of Adobe but want a lighter and easier to use version of it. It does not require a steep learning curve and offers professional design making tools. 

But what makes it a good tool for travel brands?

Adobe Express comes with Firefly AI integration, allowing users to generate striking visuals and draft subtitles and captions. For travel marketers, this implies that your business can create itineraries, destination teasers or stunning social media posts without hiring a full design team. Also, its built-in social media scheduling tools help you publish posts across platforms on a timeline. 

Pricing

• Free plan: Basic editing features and limited templates. 
• Premium plan: $9.99/month or $99.99/year which gives 100 GB storage and unlocks premium tools 
• Teams: Plan starts at $4.99/month per user with advanced collaboration and premium tools

The free plan has usage limitations and although the premium plan is affordable, Adobe’s AI features are still evolving and are not as advanced as other platforms. 

3. Visme

Visme offers the users a platform where they can create compelling, interactive content. If your travel business is data-driven, Visme is definitely worth exploring. It can help you create animated charts, infographics, non-static images like clickable maps within itineraries – engaging the audience and grabbing their attention. 

Visme is not just a tool for social media. In fact, for travel businesses it can generate destination guides, visual presentations, and reports and much more. For example; if you are selling a luxury travel package to an agency or preparing a detailed presentation for partners, Visme’s interactive and professional features will definitely help you stand out. 

Pricing

• Free plan: Basic templates and a limited 500 MB storage
• Starter plan: Starts at $12.25/month (billed annually) for premium templates along with 1 GB storage
• Pro plan: Starts at $24.75/month and offers brand kits, analytics and advanced tools 

4. VistaCreate

This platform is specifically designed for entrepreneurs and marketers who are looking to create visually dynamic content without investing in advanced complicated software. VistaCreate is perfect for businesses focused on animated social posts, offering a lot of creative freedom. 

It offers the real deal – collaboration, brand kits, background remover, and animation tools and much more – allowing you to make your travel content rich, professional, visually appealing and compelling. Its users often praise it for the value that it delivers and the fact that it offers lifetime deals are something that makes this platform stand out. 

Pricing

VistaCreate offers a pro plan that is around $120/year and a Business plan which goes up to $200/year. The transparency of pricing with VistaCreate is lower than all the other platforms so it’s best to check what amount your business is locking into. 

5. PosterMyWall

If you happen to be a small travel business and have to wear multiple hats and juggle various roles, PosterMyWall is the most convenient all-in-one platform that you will find. Seamlessly, it brings together the elements of design, social media publishing, email marketing so you don’t need to jump between several apps to manage your campaigns. 

PosterMyWall offers thousands of travel poster templates and offers facilitative features such as the drag-and-drop editor, AI caption suggestions, one-click resize, background remover, and an integrated social calendar. Together these tools make PosterMyWall perfect for marketers who require fast, professional designs without having to learn how to use complex softwares. It is ideal for small teams or solo marketers who can finish off all their tasks using one dashboard only. The best part is that it offers mostly all its features with a free plan, however, advanced tools like premium templates or background remover require paid plans which start at $9.95/month and go up to $29.95/month. 

Conclusion

Tool	Key Features
Canva	Quick designs with a huge template library
Adobe Express	Powerful AI driven designs
Visme	Data-driven presentations and infographics
VistaCreate	Animated graphics
PosterMyWall	All-in-one design, scheduling, and email marketing

Ultimately, the most effective marketing for a travel business has to align with the goals of the company. The tools mentioned in the blog post, namely Canva, Adobe Express, Visme, VistaCreate and PosterMyWall are not just for creating marketing flyers or brochures or posters; they are the means with which marketers can tell stories. Your travel business can showcase the stories of the destinations, packages, and brand’s unique selling points just by leveraging the tools each platform has to offer. 

If your travel business is in search of an all-rounded platform, PosterMyWall is your best bet; it allows you to design, schedule and manage all your content from a single dashboard with its diverse social media marketing tools. So what are you waiting for? Try PosterMyWall today and then the dream destinations of your prospects into a booked reality.