Autumn marketing blitz for Ireland around the entire world
Tuesday, Oct 04, 2022.
Autumn promotional blitz targets late-season holidaymakers for Ireland close to the globe
US$1 million marketing campaign in United States highlights Shannon Airport as gateway to Wild Atlantic Way – aspect of Tourism Ireland’s autumn promotions
Tourism Eire has launched an intensive and specific multi-media autumn marketing campaign, to increase late-time travel to Ireland from around the entire world. The September to December interval normally yields as considerably as 30% of our yearly overseas tourism enterprise.
One particular of the highlights of Tourism Ireland’s autumn programme of activity is a new US1 million campaign in the United States, to encourage immediate flights to Shannon Airport – with Aer Lingus from Boston and New York and with United from Newark – and to spotlight Shannon as the gateway to the Wild Atlantic Way. The marketing campaign capabilities an extensive and focused programme of both equally trade and shopper promotions.
Tourism Ireland is also rolling out a new €580,000 campaign to market Donegal and Derry in the all-significant Terrific Britain marketplace. The 9-week campaign will get to at minimum 6.8 million individuals and consists of eye-catching digital advertisements in London’s Waterloo station, as very well as at chaotic roadside destinations in London, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh – with the slogan “two distinctive locations, a person incredible holiday”.
The autumn marketing campaign is also highlighting the a lot of explanations to come listed here in excess of the coming months – including festivals and gatherings like the Dublin Theatre Festival, Galway Intercontinental Oyster and Seafood Competition, Púca Festival, Derry Halloween, Savour Kilkenny Meals Pageant, Cork Jazz Competition, Wexford Festival Opera and New Year’s Festival (NYF) Dublin.
Niall Gibbons, Chief Government of Tourism Eire, explained: “Our autumn campaign aims to choose edge of late booking traits all around the world, as there is nonetheless loads of business enterprise to engage in for this yr. Many individuals are opting for shorter getaway breaks and we know that autumn is a actually superior possibility, with numerous planet-class festivals and gatherings happening here.
“Tourism Ireland’s publicity generate proceeds this autumn – focusing on print, broadcast and on-line media all around the planet with lots of constructive stories about Ireland. We will carry on to operate tricky to maximise the good results of winter air and sea routes. In addition, Tourism Eire will engage with prime overseas tour operators and vacation brokers this autumn – at events like IFTM Top Resa in Paris, TTG Vacation Expertise in Rimini and World Vacation Sector in London, as properly as as a result of our B2B workshops and income missions – furnishing an prospect for Irish tourism enterprises to negotiate inclusion in their 2023 brochures and programmes.”
Tourism Ireland’s autumn campaign is staying rolled out in Fantastic Britain, North The us, Mainland Europe, Australia and rising tourism markets.