Bewley’s symptoms three-calendar year espresso partnership with Electric Picnic
Bewley’s announced as formal espresso partner for Electric powered Picnic and Kaleidoscope
Bewley’s has grow to be the formal coffee husband or wife at Electrical Picnic and Kaleidoscope right after agreeing a new a few-calendar year deal with Are living Country, the enjoyment enterprise guiding the two summertime festivals.
The partnership is part of Bewley’s approach to increase its audience foundation and represents a major expense for the organization, which is tripling its marketing and advertising funds over the coming years.
A one of a kind, on-web-site South American motivated outside café will bring the sights, tunes, flavours and tradition of South The united states alive at both festivals.
Bewley’s will supply a put for revellers to chill out and meet up with buddies, while dealing with the finest of Bewley’s coffee. A special summer months competition drinks menu will be on give, featuring scorching and cold brews as very well as espresso martinis.
Bewley’s says its ambition is to shake up the new music pageant espresso working experience by serving substantial-quality coffee and ensuring the flavour practical experience matches the festival spirit at the functions in June and September.
“We are delighted to indicator this agreement with Are living Country as its official coffee associate at Kaleidoscope and Electric powered Picnic,” stated Jason Doyle, Taking care of Director, Bewley’s.
“Bewley’s is on a mission to share its exclusive, high quality espresso with new audiences by celebrating the competition spirit and transforming the espresso expertise at festivals.”
The new partnership is a crucial part of Bewley’s summer season programme of action. Bewley’s Fiesta of Flavour will be brought to existence across several channels which include Out of Home promoting (OOH), electronic media, consumer competitions, merchandise and in-retailer promotions.
“I am delighted that Bewley’s has arrive on board to companion with Kaleidoscope and Electrical Picnic. Bewley’s has an iconic standing in Ireland and will give the maximum high quality coffees and beverages for all of our pageant attendees,” claimed Melvin Benn, Managing Director Competition Republic, the organisers guiding Electric powered Picnic.
Electric powered Picnic returns to Stradbally in Co Laois immediately after a few years from September 2–4, with a line-up that incorporates Arctic Monkeys, Snow Patrol, Tame Impala, Image This and Dermot Kennedy.
Kaleidoscope is a household-concentrated festival taking position from June 24-26 in Russborough Household Co Wicklow, headlined by Feeder and James Morrison.