Calif. destination that paid people to visit has a new promo

Magenet Magenet

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California’s Santa Maria Valley manufactured news headlines past calendar year with its “stimulus offer” that lured vacationers with $100 Visa reward cards.

This year, the region set amid ranchland on the Central Coastline is at it all over again with another focus-grabbing general public relations marketing campaign  identified as the “beat inflation holiday” — an try to entice in folks who assumed they could not find the money for to vacation amid skyrocketing inflation. 

Sorry, there is no free cash this time. This deal won’t even come with a discount code or distinctive promo code. 

The Santa Maria Valley Chamber of Commerce and Website visitors Bureau is merely flaunting its reasonably priced charges — that it claims are decrease than those people in better-acknowledged travel spots these types of as the Napa Valley. 


“We have always positioned ourselves as the inexpensive Central Coastline getaway, and I imagine that’s pretty apparent when you assess charges across the board with some of our neighboring places,” stated Jennifer Harrison, tourism director for the chamber of commerce. “We begun chatting about the inflation problem and rising gasoline costs and we considered it was time to seriously set it out there and permit people know that they can nevertheless obtain the Central Coastline and not shell out a lot of money.”

The chamber took a look at the normal value of hotel dining and wine tasting in Santa Maria and as opposed it to the price tag in Paso Robles, Napa and Pismo Seaside. You can see what its exploration located in the graphic below and discover a lot more details about the methodology at SantaMariaValley.com.

The Santa Maria Valley Chamber of Commerce and Visitors Bureau pulled resort selling price comparisons from Tripadvisor in early May possibly for the weekend of June 24 to 26, 2022.

Santa Maria Valley

SFGATE did its personal research for resort rooms in the Santa Maria Valley offered in August and uncovered a number of selections, which include a Finest Western Moreover with a pool and the Historic Santa Maria Inn, with prices all-around $140 to $150 a night time through the 7 days and $220 to $230 on weekends.

The Hitching Post in Casmalia is housed in a 100-year-old building. 

The Hitching Publish in Casmalia is housed in a 100-year-old developing. 

Santa Maria Valley

About 260 miles south of San Francisco, the Santa Maria Valley sits in a rural landscape dotted with ranches, farms and smaller cities these types of as Santa Maria, Orcutt and Casmalia. These cities have a cowboy flavor and are lined with antique outlets and restaurants.

Harrison said wineries, hiking trails, wildlife preserves and steak residences are all a draw. Sunset journal has referred to as Santa Maria’s barbecue the ideal in the Western United States. The place has its possess way of preparing tri-tip by seasoning it with black pepper, salt and garlic ahead of sluggish-cooking in excess of an open fire of branches from neighborhood indigenous oak trees.

To sample this model of cooking, Harrison encouraged the Hitching Post, a 70-12 months-aged institution housed in a 100-calendar year-aged creating. “We of course have fantastic Mexican dining establishments like Maya, which is nearer to downtown Santa Maria, and then undoubtedly Trattoria Uliveto [in Orcutt] has become a big strike amongst people today who actually preferred that elevated Italian delicacies. And the Pizzeria Bello Forno [in Orcutt] is a seriously nice pizza eatery. And then of system, the Significantly Western Tavern [in Orcutt] really put Santa Maria Valley tip on the map and they’re at present wanting at an arcade as perfectly.”

There are more than 7,500 acres of vineyards in the Santa Maria Valley, the Central Coast’s initially official American Viticultural Region. “We truly do have a definitely terrific wine area that is pretty equivalent to our opponents,” Harrison reported. “And I think it really is untapped and starting to make an effects in the white place. And then, of course, we have our outdated city Santa Maria, which is just an up-and-coming gorgeous minimal local community of little restaurants and eating experiences and antiquing. It’s just  a fantastic way to get away from the significant town, or get absent from a lot more of the congested parts and take a look at a little bit of what California has to present in a condensed room.”



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