‘Drive’ to market Ireland’s entire world-class golf in Texas
Wednesday, Oct 12, 2022.
Tourism Ireland and associates go to Invited ‘Night of Luxury’ in Dallas
Tourism Eire showcased the island of Ireland’s globe-class golfing at an party termed ‘Night of Luxury’ – organised by Invited (formerly ClubCorp) – which took area a short while ago at the Stonebriar Place Club in Dallas, Texas. The concept of the occasion was ‘Taste and Journey the World’.
This year, Tourism Eire is partnering with Invited – which owns and operates over 200 place golf equipment, golf clubs, city golf equipment and stadium golf equipment all over the United States and Mexico. With all around 400,000 affluent prospects in the Invited network, the new partnership is an additional vital option to highlight the island of Ireland in the all-vital US current market. As properly as dwell occasions, action with Invited will include digital promotions.
Highlighting our golfing is a big concentrate for Tourism Ireland in the United States and in other vital golfing markets close to the globe. Key messages include things like the return of The Open up to Royal Portrush in 2025 and the Ryder Cup getting put at Adare Manor in 2027.
Alison Metcalfe, Tourism Ireland’s Head of North America, reported: “Tourism Eire was delighted to show up at Invited’s ‘Night of Luxury’ occasion in Dallas. With about 300 Invited customers in attendance, the function was an excellent option to spotlight the simple fact that the island of Ireland provides some of the quite best golf in the planet and has something for all people, from rookie to professional.”
As part of the partnership with Invited, Tourism Ireland – with each other with market companions from the island of Eire – will also go to the Championships Traditional Annual Professional-Am Event, in November.
The United States stays an particularly important industry for tourism to the island of Ireland. In 2019, we welcomed 1.7 million American people, whose visits shipped €1.6 billion for the financial system.