May 18, 2024


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How The Landmark London drove £2m in sales with Revinate Marketing

How The Landmark London drove £2m in sales with Revinate Marketing

The brand

The Landmark London is a 5-star, luxury lodge positioned in downtown London. It is identified for its beautiful glass-included atrium and lush palm trees — which are perfectly documented by both of those tourists and locals on Instagram and travel review websites. Attendees of the lodge experience quintessential London allure in the sumptuous environment of this impressive Grande Dame lodge. Company come across luxury, sophistication, and serenity in the walls of this enchanting lodge. It is a accurate oasis from the hustle and bustle of London.

The challenge

More than the earlier calendar year, the Landmark London’s group went by means of a transformation — with Emanuela Da Ros signing up for as Advertising and marketing Supervisor and Richard Kratochvíl relocating from Reservations to Profits. The earlier visitor marketing and advertising group had moved on, so Emanuela and Richard have been tasked with leveraging the existing tech stack and putting alongside one another new methods to raise earnings. Their very first activity was to choose on driving income by e mail advertising.

The resolution

Fortunately, The Landmark London experienced Revinate Advertising and marketing as component of their existing tech stack. The two Da Ros and Kratochvíl were able to get up to speed swiftly, thanks to the platform’s intuitiveness. “Revinate was seriously simple to study,” claims Da Ros. “It’s super consumer-friendly.”

Revinate Marketing’s power is in segmentation and personalization. Both of those are particularly significant for the luxury hotel. Friends be expecting high-excellent encounters from each interaction with workers, whether it’s in man or woman or by using e mail.

“Prior to Revinate, we ended up performing with an additional remedy that only presented a solitary template, so each individual section got the exact same e mail,” Kratochvíl explains. “Now, with Revinate, we have the potential to use a distinctive template for just about every phase and tailor the communications and gives. We can talk to our company bookers differently than our transient friends, which is truly essential to us because it permits us to forge much better interactions with our visitors.”

Similarly, the skill to section and personalize marketing emails has built a big variance in the team’s potential to push immediate bookings and upsell earnings. Due to the fact Revinate Advertising and marketing is ready to leverage facts from different databases, The Landmark London can deliver focused upsell communications to spa guests, loyalty customers, and lodge attendees. In simple fact, Da Ros attributes their good results with upsells to how quick it is to create personalised strategies to distinct segments in Revinate Marketing and advertising.

While the profits-driving performance of Revinate is critical, Da Ros and Kratochvíl are speedy to issue out that the platform’s benefit goes outside of the bucks acquired. “With Revinate, we can present our guests with a regular journey, from the first scheduling confirmation email to upselling features all the way to the put up-stay study,” Da Ros claims. “This reliable experience is essential to preserving a strong model and driving visitor loyalty.”

Kratochvíl also provides, “We have a associate in Revinate that we can rely on to produce slicing-edge technological know-how that ensures that each and every conversation our attendees acquire will be on-brand name, personalised, and optimized to their system. Which is important for us because it’s what our guests hope from us.”

The success

With Revinate Internet marketing, The Landmark London delivers superior high-quality and on-model ordeals to friends, even when they’re not on residence. The team has an uncomplicated way to converse with friends and a powerful channel to generate revenue. Adhering to a few of challenging many years for the overall sector, The Landmark London is seeing demand from customers return. They have generated far more than £2m in direct bookings with Revinate Internet marketing so considerably.