November 29, 2023


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Victoria sports tourism manager to brand city as destination | For Subscribers Only


Michelle Myers, Victoria’s very first sports tourism manager, is very well knowledgeable of the total of people today who will travel for sporting events.

The Refugio native, who mentioned she had to “bleed orange and black” increasing up, attended the monumental playoff soccer video game among Refugio and Shiner high faculties at Memorial Stadium in December that noticed hundreds of enthusiasts flock from out of town to fill the stands.

“All of our aspect was packed,” Myers claimed. “All of Shiner’s aspect was packed. The further bleachers were packed. All the berm grass was packed.”

City Corner: Promoting sports tourism is a winning play

In accordance to former reporting, 7,232 tickets had been bought and an unreported range of people today attended with athletics passes from the colleges. Shiner and Refugio each and every have populations of just 2,192 and 2,806, respectively, and the relaxation of the stands were loaded out by people today from Victoria and communities like Corpus Christi, Ingleside, Cuero, Hallettsville and Vanderbilt.

Victoria is trying to boost alone as a sports activities desired destination, and Myers work is to make the city stand out to occasion organizers.

As sports activities tourism supervisor, Myers’ has to manufacturer Victoria as a town that welcomes sporting activities tourism, she claimed. Gatherings like December’s playoff football game and the latest Texas Amateur Athletic Federation Winter Game titles showed people today will arrive to Victoria for sporting activities, Assistant Metropolis Supervisor Mike Etienne stated in previously reviews.

“My intention is to make certain Victoria is constantly entrance and middle when event directors are searching for a position to host their next party,” Myers said in a information launch. “For that to occur, the city of Victoria model demands to be at the top of their minds.”

Myers, whose using the services of was announced on March 29, explained her to start with priority will be to detect the amenities, accommodations and equipment the town previously has.

“My program is to be really intentional with trying to find out companies that we at the moment have services in location for and are a fantastic suit for in the beginning,” she explained.

Victoria officials encourage tourism in city

As the job of sports tourism manager itself is new, Myers is nevertheless defining where obligations related to the office lie, she reported.

“Once I have my arms close to that, then I can say, ‘OK, now we can increase this. We have available dates, so let us look for this out, let’s seek these issues out.’”

There are key situations in the pipeline but practically nothing is established in stone but, she explained. Because of that she declined to remark right until all those occasions are confirmed.

Attracting individuals to the town is about much more than just the sporting amenities we have, Myers said.

“It’s about the local hospitality, also,” she reported. “We have to make positive that we are an inviting group and that men and women want to occur. We want them to know that they’re needed to be listed here.”

In January, newbie athletes descended on Victoria to participate in the TAAF Winter season Games. Athletes traveled from towns like San Antonio, Houston and New Orleans to compete. A single — Jon Cross — even traveled all the way from Norwalk, Ohio, to participate in Riverside Park’s disc golf match.

When the athletes were in Victoria to compete, they did extra than that, and gave a jolt to the neighborhood financial system by making revenue tax, Etienne explained.

“When folks occur to Victoria, they remain in our lodges,” he reported. “They try to eat in our dining establishments. That generates revenue tax.”

Victoria aims to ramp up sports tourism to city

When the metropolis generates extra gross sales tax, that usually means it has more cash in its coffers to devote on town enhancements, Etienne mentioned. That consists of correcting metropolis streets, sidewalks and gutters, as effectively as utilizing metropolis master options these as the parks grasp approach, the drainage master plan and the downtown grasp program.

There are several elements that guide the city to think Victoria could be a athletics place transferring ahead, Etienne reported following the TAAF Wintertime Games.

The temperature in Victoria is excellent for sporting activities and other outside actions such as fishing, hunting and kayaking. There are handful of chilly months that would stop events from taking spot outside.

Victoria also is amongst a few important towns, producing it a central site concerning Houston, San Antonio and Corpus Christi.

The town has facilities like lodges and dining places that support sports tourism, as effectively as a regional airport that can endorse brief journey to the city.

“We consider there’s no purpose why Victoria should not be identified as the athletics and outside spot for South Texas,” Etienne reported.


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