February 26, 2024


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What makes Net Affinity a great place to work?


As a proudly licensed Excellent Put To Get the job done, we are content when our workers are content. With all of the improvements we have absent as a result of more than the final two and a 50 % decades, we have tailored the way we do the job to replicate a far more fluid and versatile corporate world. 

In celebration of Certification Country Working day – a world celebration of Certified good workplaces – we sat down with Senior Advertising Strategist Susan Scott-Lennon for a chat about her knowledge doing the job with Internet Affinity.  

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How prolonged have you been working for Web Affinity?

I have been doing work with Internet Affinity for about 3 a long time now, and I have to say, the time has totally flown! I’ve acquired so considerably expertise in these 3 several years and I love doing work with my workforce.

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My purpose has progressed in excess of the decades and I enjoy the mix of responsibilities I now have as it implies no two times are the exact same. I get the job done with hoteliers to acquire and deal with their marketing and advertising campaigns with the intention of driving the best success probable for them. I do a great deal of work internally – I run a lot of of our webinars and trainings, and I also host our podcast – Advertising and marketing in the Morning.

We commenced Marketing in the Early morning back again in the depths of lockdown, so I have always recorded it remotely. I have the total podcast recording gear set up at my desk which always amuses guests to my residence!

I lately concluded up jogging the most recent instalment of our Amount Up instruction sequence (15 moment upskilling consumer-concentrated periods on numerous factors of Internet Affinity’s CMS). I’m a very outgoing particular person, so I really like that I have been supported and inspired to establish my communication expertise as a lot I have performed over the past couple of many years. 

How have you uncovered operating remotely above the previous year and a 50 percent?

Incredible. I undergo with migraines, which could in some cases be agitated by the commute and the from time to time loud hustle and bustle of the business office. Being able to get the job done from household has manufactured a large variation to my wellbeing. I have a much healthier operate/life balance – whilst I do have to maintain tabs on myself to just take good breaks during the day, which Internet Affinity thoroughly encourage!

Performing from residence enabled my spouse and I to finally undertake a puppy – something we had been seeking to do for a long time. I take into account myself pretty blessed to be able to perform from property whilst also keeping robust relationships with my colleagues.

How have Net Affinity supported you in your remote doing work journey?

Net Affinity, like lots of other firms, had to hugely pivot into a fully remote operating coverage as Covid-19 strike. When in some methods the changeover was challenging, it was also seamless. Our boss experienced our function desks and screens transported out to every of our residences so we did not have to get worried about any of the established-up logistics. We also have frequent look at-ins with our team qualified prospects who make certain we have all the support we want to do our positions as successfully as possible.

Are there any advertising and marketing trends that particularly desire you at the moment?

Operating in electronic advertising and marketing implies my task is frequently shifting – there are generally new platforms, campaigns, and means of doing work to get into consideration – every day is a faculty working day. It is essential that we, as the advertising and marketing team, hold on top of developing industry developments and technological innovation so we’re normally offering the best possible services to our consumers.

During the pandemic, we have found a consistently strong general performance on the Google Hotel Adverts platform, and I hope performance to improve even far more in excess of the summer season months.

A big spot of concern for marketers at the instant is the impending move to cookieless tracking, as it will basically change how we will be equipped to goal and keep track of shoppers on line. With browsers turning into a lot more privateness-driven, acquiring a solid very first celebration info system in put will be vital for your marketing and advertising achievement – so creating your e-mail knowledge foundation as a result of Direct Technology strategies is some thing we are placing a ton of concentration on at the second.


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